Correct product positioning is a major element of a successful medical marketing program. Knowledge of the market, the competition, prevailing techniques and new trends in a specific therapeutic area is a fundamental prerequisite for correct positioning.
We can conduct market research in any given therapeutic area, collecting data on the size of the market, different therapeutic approaches and key players, and establish market priorities based on clinical outcome and cost/benefit analysis.
We can obtain information from clinical trials to aid in proper product positioning or provide additional marketing opportunities for the product; we can re-launch a product by targeting opinion leaders to act as investigators in important markets; obtain professional advice for potential modifications or extension of indications; reposition a product in a different therapeutic area.